A Patient-First Approach to Innovation and Engagement

How can a healthcare system reinvent itself to put 'patients first, people always' while tackling the industry's toughest challenges?

In this episode, Mark Sevco, Chief Operating Officer at Sutter Health, discusses his dedication to improving healthcare through innovation, employee engagement, and patient-centered care, highlighting Sutter’s mission: “Patients first, people always.” He explains that engaged employees foster a better patient experience and describes Sutter's innovation lab as a collaborative hub for reimagining healthcare delivery and addressing challenges like access and billing. Mark also emphasizes Sutter’s dyadic leadership model, which pairs executives with physician leaders to improve collaboration and align organizational goals with patient and clinician needs. Sutter’s adoption of technology, such as ambient listening and digital scheduling tools, aims to streamline patient access and reduce burdens on providers. Additionally, Sutter is expanding ambulatory and urgent care sites, reflecting a strategic shift toward outpatient care to enhance affordability and adaptability in healthcare.

Tune in to learn how Mark Sevco is transforming healthcare through innovation, patient-centered care, and a bold mission to make 'getting better' unstoppable!

 

Harnessing Technology to Restore the Doctor-Patient Relationship

With the rise of artificial intelligence in healthcare, the future of patient care hinges on bridging the gap between innovative technology and the essential art of medicine. 

In this episode, Dr. Ben Schwartz, a fellowship-trained orthopedic surgeon with over 15 years of experience, discusses the transformative potential of artificial intelligence in enhancing clinical decision-making and patient outcomes. He emphasizes the importance of bridging the gap between AI-driven recommendations and the nuanced realities of patient care, where decisions often involve complexities. Dr. Schwartz highlights inefficiencies in the patient experience, noting that healthcare could learn from other industries to create more seamless interactions. He provides insights for doctors engaging with startups, emphasizing the need for an open mind and adaptability in the fast-moving startup environment. Dr. Schwartz also advocates for restoring the doctor-patient relationship with technology, alongside a focus on developing effective value-based care models supported by better data. 

 Tune in as Dr. Ben Schwartz explores how artificial intelligence is transforming healthcare and enhancing the doctor-patient relationship! 

 

Enhancing the Patient Experience by Improving Administrative Processes

Consumerism has changed the face of healthcare, and rightfully so. Increased financial responsibility has shifted the way individuals choose, consume, and pay for their care. While our industry has worked diligently to improve the patient experience from a clinical perspective, the same cannot be said about improving the patient experience from an administrative perspective.   

How administrative inefficiencies impact the patient experience 

Even with the billions spent to date implementing electronic patient records and digital solutions like patient portals, the progress these tools were intended to achieve—improved outcomes, lower costs, and creating a better patient experience—has yet to be realized. Healthcare still struggles with data silos and disjointed administrative processes that are making the patient experience worse, not better.  

Below, we’ve outlined three main administrative challenges that impede patient satisfaction and a solution that promises to address them all.  

Unnecessary processes that impede access 

Our healthcare system is extremely challenging for consumers to navigate. We fault them for not having a primary care provider and for not taking proactive steps to manage their health. Yet, we make it difficult for them to do so.  

Consider the scheduling and registration process. We ask patients to provide their insurance information, either over the phone or through the provider’s online portal. Then, when the patient goes to check in at the hospital, surgical center, or provider’s office, we ask for a copy of their insurance card(s) and hand them a clipboard with a stack of papers to fill out, much of it covering the same information they already provided online or during scheduling or registration. If that weren’t frustrating enough, in most cases we ask them to do the same thing every time they’re seen and with every provider they see.

Identity is broken in healthcare. Patients should not have to fill out stacks of paperwork, providing the same information every time they see a new or existing provider.  

A disjointed revenue cycle  

From patient access to patient billing, our current revenue cycle was designed around claims adjudication and reimbursement, not the patient experience. Eligibility and coverage verification is an excellent example.  

Providers and payers have a lot riding on having accurate eligibility and coverage information. Without accurate data, providers may not get paid, and payers may end up paying for services that were covered by another carrier.  

Now that patients have greater responsibility for their healthcare costs, they, too, have a lot riding on eligibility and coverage information being accurate. If a service is denied because the provider didn’t have the correct information, patients can receive a bill for a service that should have been covered. With the growing burden of medical debt, this is a problem. 

Today, more than a third of Americans have unpaid medical bills and half have medical debt that has gone into collections. When patients face medical debt, many often put off care. This is just another way that inefficient administrative processes negatively impact outcomes and the patient experience. 

Data-sharing is broken in healthcare. Patients should not have to delay care or take on financial burdens because payers and providers can’t access accurate, complete eligibility and coverage information. 

We aren’t speaking the same language 

Provider organizations have invested millions in information and adjudication systems. As health systems grow organically and through M&A activity, those systems have become increasingly complex to manage. There may be a disparate mix of systems and bolt-on technologies, especially when a system has a hospital and physician groups. Getting these systems to connect and communicate within a single organization is a challenge, and even greater when communicating with other organizations. This makes providing a seamless patient experience difficult. 

In a recent episode of The Spark, Ryan Howells, principal at Leavitt Partners and Program Manager at CARIN Alliance, talked about the importance of using non-proprietary, open standards like FHIR®, HL7®, and OpenID® to enable entities to communicate, collaborate, and transact. “These open standards allow us to move data similar to how it is moved in other, non-medical applications.” He reiterates that without open standards, the app economy that consumers have embraced and come to rely on wouldn't exist. 

Until our industry adopts standards that enable us to speak the same language, organizations will continue to spend exorbitant resources managing many one-off connections, gateways, and file formats. Besides the excessive effort, having multiple connections with outside entities also introduces significant security risks.  

Collaboration is broken in healthcare. Patients shouldn’t have to worry about their personal or medical information being sold on the dark web because providers and payers are unable to connect, collaborate, protect, and share information securely. 

A new solution to enhance data-sharing and collaboration is poised to transform the patient experience 

Recently, a large global healthcare system and a multi-state payer participated in a pilot program for a new type of collaboration solution that reinvents administrative processes and improves the patient experience.  

The solution is a peer-to-peer digital network that enables payers and providers to access accurate, continuously updated, and complete insurance coverage information right in their source systems. 

Each participant on the network receives their own provisioned cloud environment where they upload their patient/member coverage information. The solution converts all information into common FHIR standards, and a patient ID is created and matched to other network participants who provide services to the same patient/member. The solution then analyzes all instances of an individual’s coverage information for discrepancies. If found, participants are automatically notified. The updated information can be viewed on a portal or automatically posted into their EHRs.  

Imagine the impact this type of collaboration solution can have on reducing issues with medical necessity, prior authorizations, denials, and surprise patient bills by giving all parties real-time access to information—no faxes, emails, or phone calls needed. 

One of the solution’s most significant benefits is its ability to protect patient data. Because the data doesn’t need to be aggregated or sent to intermediaries like clearinghouses, it remains safely within the network and under the control of the data originator. Auditable records give complete insight into how, when, and with whom data was shared. 

Changing paradigms  

Joining Ryan Howells on The Spark podcast was Jason Sherwin, Senior Director of Healthcare Business Development at CLEAR. Jason emphasized that our goal in healthcare should be to “break down data silos that have been built up over the past 10 to 15 years, and really empower consumers, whether they be a patient or whether they be a provider, to be able to access, control, and share information to ultimately streamline the experience for all.” 

Changing how we think about administrative processes and their impact on consumers is the first step to achieving this goal.  

 

How Connectivity and Data Access Fuel Innovation, Collaboration, and Better Outcomes

It wasn’t that long ago that our industry was abuzz with headlines about “the rise of consumerism.” We became increasingly aware that as patients began taking greater financial responsibility for their care, they became “consumers” and would need greater price transparency and a digital experience. At the same time, clinician leaders began discussing the need for “patient-centered care” models. Today, nearly every payer and provider website tout the mission of focusing on patient-centered care, but what is needed to make that a reality? When we use or read the term “patient-centered care,” how many of us picture our family, our friends, or our neighbors? Or do we think about a faceless person lying in a hospital bed? In many ways, it’s become a marketing catchphrase and an abstract concept.  

Creating long-lasting change requires that we stay focused on how critical it is that we—payers, providers, and other stakeholders—work together to deliver better patient experiences. Efficient connectivity and data sharing provide the foundation for bringing patient-centered care to life. 

The Need for Connectivity and Data Access to Enable Patient-Centered Care 

During the chaos of the pandemic, many patients had to be transported between care facilities. It wasn’t abnormal to see patients on their gurneys with CDs or files that contained their patient records. It was the only way to be sure the next provider had a copy of the patient’s record, which they needed to understand the patient’s existing conditions, medications, and care plans.  

It is mind-numbing to think that in an age where consumers can go to almost any ATM worldwide and get their balance, withdraw cash, and move money between accounts, payers and providers can’t access patient data without faxes, chart chasing, phone calls, or extensive online searches. The reality is that the technology that we use for so many healthcare transactions was initially created to manage logistics for the steel and auto industries. Those industries have now moved on from latent, batch-based electronic communications because there are better ways of doing it.  

When will healthcare catch up? Sooner than you may think. Today, there are a handful of payers and providers working together to address connectivity challenges and move healthcare forward – beginning with coverage information.  

Changing the Coverage Paradigm  

Recently, a large global healthcare system and a multi-state payer participated in a pilot program for a new type of collaboration solution that puts the “patient” back in “patient-centered care.” Their goal was to simplify data sharing to improve the patient experience and create short- and long-term financial stability in the process. 

The solution is Avaneer Coverage Direct™, a peer-to-peer digital network that enables payers and providers to access accurate, continuously updated, and complete insurance coverage information right in their source systems. 

In a recent podcast, a provider system’s senior director of operations and market network services says, “It opens doors for joint processes and improves communications that allow us to perform more effectively and have better outcomes as we continue to drive optimal population health across the ecosystem.”  

How it Works  

Each Avaneer Coverage Direct payer and provider participant receives their own provisioned cloud environment on the Avaneer Network, known as a SparkZone™. Once participants load their patient/member coverage information into their SparkZone, the process begins:   

  1. Coverage data is converted into common FHIR® standards and an Avaneer ID is created and matched to other network participants who provide services to the same patient/member. 
  1. All instances of an individual’s coverage information are analyzed for discrepancies. If found, participants are automatically notified. 
  1. The updated coverage information can be sent directly to the participants’ EHRs.   

 One of Avaneer Coverage Direct’s most significant benefits is its ability to protect data. Because the data doesn’t need to be aggregated or sent to intermediaries like clearinghouses, it remains safely within the network and under the control of the data originator. Auditable records provide complete insight into how, when, and with whom data was shared. 

The results have been significant for both the provider and the payer. Avaneer Coverage Direct provides between 5 to 12% more information than EDI and is faster 99% of the time.  

Providers are estimated to achieve immediate hard savings of up to $5.75 per claim by saving costs on: 

Payers can lower costs as well—up to $1.65 per claim, which is just the beginning. These savings are the result of:  

The Way Forward 

Of the top focus areas for healthcare leaders in 2024, expanding the use of technology is near the top. According to an article published by Healthcare Financial Management Association, “The challenge for health systems will be to prioritize the possibilities and identify immediate opportunities versus long-term strategic positioning.” This includes addressing “financial pressures and the evolving needs of patients.”  

Of the many essential initiatives that healthcare leaders must undertake to address financial pressures and patient needs, improving collaboration should be at the top of the list. It’s the only way to reduce inefficient, costly administrative and interoperability barriers and drive meaningful change in healthcare. Unless or until this takes place, all other initiatives will fall short.  

We must remember that the value of patient-centered care comes from giving patients more transparency, a better experience, and optimal outcomes. The only way we can achieve this is to remove as many barriers between payers and providers as possible. The technology that enables this to happen is here today, and payers and providers are coming to the table to make it happen.  

As the Avaneer Network grows, its value will escalate exponentially to payers, providers, patients, and the industry. Click here to learn more about Avaneer Coverage Direct. 

Innovation in Action: How Nashville General Hospital is Leading the Way in Health Equity

When we think of century-old health systems, we often think of slow-to-change organizations that follow the “because we’ve always done it that way” motto. They are so tied to maintaining the status quo that nothing changes unless forced. These organizations likely spend all their efforts on achieving and maintaining regulatory requirements, checking boxes on the Joint Commission survey, and keeping the doors open. However, one hospital is rewriting the rules and debunking this stereotype. The Nashville General Hospital leadership team has embarked on an inspiring transformation journey, challenging what it means to serve its community.

Challenges

For over a century, Nashville General has been a pillar of care and a beacon of hope for the Nashville community. Throughout its history, the hospital has served as a safety net hospital committed to providing care regardless of a patient's ability to pay, which means it has had to rely heavily on state and local funding. Every improvement, expansion, new service, or update necessitates resource-intensive requests to local and state agencies, a testament to the hospital's challenges.

Another challenge the hospital faces is a lack of health equity among its patient population. Davidson County, where Nashville General is located, has the highest level of food insecurity in the state of Tennessee with more than 12% of the population finding it difficult to access healthy food. Other social determinants of health (SDOH) like income, education, affordable housing, and access to transportation, also have a significant impact on Nashville General’s patient population.

An Innovative Approach

Dr. Joseph Webb, DSc, FACHE, who joined Nashville General as CEO in 2015, decided that caring for the hospital's population meant going beyond its doors. He took an innovative approach to improving the health of individuals in the community by creating a holistic, proactive, patient-centered care model. The foundation of this effort was the Webb Health Equity Model (WHEM), a hub-and-spoke healthcare delivery process based on the “principles of evidence-based management.” Webb says that this evidence-based approach to care is statistically, scientifically, and empirically proven to produce desired outcomes.

As part of the Webb Health Equity Model, Nashville General implemented innovative initiatives like food pharmacies and faith-based community partnerships to address social determinants and barriers to care.

Food Pharmacy

Hippocrates is credited as saying, “Let food be thy medicine and medicine be thy food.” This is the underlying tenant in Nashville General’s “food pharmacy.” When patients enter the hospital, they complete a food insecurity survey. If they answer positively, the information goes into their patient record and to their provider who will write a prescription that is passed to the care team. The prescription indicates the patient’s conditions and what type of food they should receive. For example, someone undergoing cancer treatment will receive healthy, high-caloric food to keep them strong. Someone with hypertension or heart disease will be provided with low-fat, salt-free choices.

The food pharmacy is set up like a grocery store, with abundant fresh foods patients may not get in their local store. When they arrive, a dietician accompanies patients through the store, educating them about how to read labels, what to look for, and how to choose the food that will help them improve their health. Individuals stay in the program until there is a reasonable time to transition off.

A Faith-Based Approach to Health Literacy

Improving health literacy is essential for helping individuals understand how lifestyle and other factors impact their health. It is also vital for assisting them to better navigate our complex healthcare system. Webb reached out to faith-based organizations to help educate and support individuals where they live. As part of this effort, Webb established the Congregational Health and Education Network (CHEN)—a 501c3 that includes educational institutions and local faith-based organizations. The mission of CHEN is to reduce health disparities among Nashville's African American community by elevating education attainment and health literacy through faith-based partnerships.

Webb says that African Americans, in particular, rely heavily on their faith-based organizations to meet their needs, whether social, economic, emotional, or psychological. CHEN helps improve health literacy and remove barriers, enhancing lives and delivering downstream benefits.

Learn more from Webb in an episode of The Spark here.

Results

Innovative initiatives like food pharmacies and faith-based collaboration act as “cost avoidance” programs by reducing medical consumption on the back end. Because of his forward-thinking approach, Webb has been able to create a more sustainable financial model that has allowed Nashville General to expand its services and reach even more Nashvillians. Additional achievements include the following:

  • Ranked #1 in Tennessee for health equity and inclusion by Lown Hospital Institute
  • Earned the Tennessee Center for Performance Excellence (TNCPE) 2021 Achievement Award
  • Earned 3-year full accreditation by the Commission on Cancer
  • Earned Joint Commission’s Gold Seal of Approval
  • Earned the highest recognition for Patient-Centered Care and Diabetes Care at its Internal Medicine Clinic

Innovation in Healthcare Delivery

Nashville General may be 134 years old, but it leads the way in innovation and accessibility. It has become an example for other hospitals wanting to break free of the status quo and create meaningful health improvements in their communities. It’s proof of what “innovation in action” truly means.

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